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Wednesday 16 May 2007

Special Supplements / Local / Regional Editions - Middle East – United Kingdom

by Tatiana Repkova

The Times and The Sunday Times, two of the most respected and influential newspapers in the world, will publish their international editions in the Middle East beginning May 21. The move marks the first time a leading international daily is printed and distributed widely in the region on the day of publication, and the arrival of the UK papers is expected to have a significant impact on the Middle East media market.

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Free Newspapers & Pick-Up Publications - United Kingdom

by Tatiana Repkova

Thelondonpaper, the free newspaper from News International, is launching its first mobile drive to encourage reader interactivity and stir debate among Londoners. Mobile marketing solutions provider Sponge has been appointed to supply and run the platform, which will enable readers to share their views and make it easier for them to respond to content in the paper.

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Newspaper Launches - France

by Tatiana Repkova

Axel Springer AG may launch a new daily newspaper in France to take advantage of the sales potential of new publications abroad, chief executive Mathias Doepfner told Sueddeutsche Zeitung in an interview. The company, which has launched 60 new publications in the past five years, will decide this summer whether to start a newspaper in France, he said.

“We have noticed that it is possible to found new things faster and more successfully amid this supposed newspaper and magazine crisis,' Doepfner told the newspaper. http://www.finanznachrichten.de/nachrichten-2007-05/artikel-8250626.asp; May 16, 2007