Monday 21 May 2007

Ad Pricing – Strategies & Rates - Global

by Tatiana Repkova

Paying users a share of ad revenues for submitting content to Web sites is becoming a popular practice. Andrew Davies, Marketing Director at idio, looks at the impact this emerging business model could have on the advertising industry at large.

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Media Markets & Newspapers - Germany

by Tatiana Repkova

Although German media giant Bertelsmann said it was planning a buying spree after its net profit soared in 2006, the company now says it will wait until 2008 to make new acquisitions in order to give itself time to absorb the cost of a share buy-back that pushed up its debt.

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Online/Digital Copyright - United Kingdom

by Tatiana Repkova

Google UK has denied forming secret deals with several UK publishers to supply content to its Google News service. A report in the Sunday Herald claimed that Google was understood to have reached deals with several large UK news groups over carrying their content on Google News.

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