Wednesday 30 May 2007
Readership & Marketing Research / Surveys - Canada
By Erina Lin, Wednesday 30 May 2007 at 13:30 :: General
by Tatiana Repkova
New research has shown baby boomers in Canada continue to embrace print newspapers. According to a new study from the Newspaper Audience Databank (NADbank), daily newspapers in Canada reach 56 percentpercent of adults 40 plus on the average weekday and 78 percentpercent each week.
