Contestants will be invited to the online photo community website to submit their photos. Flickr users will vote and become part of the selection process. The programme will be released in the first quarter of 2008.

“The TV show and interactive elements are completely integrated so that what happens on TV will have an impact online and vice versa…we want to bring in new audiences for us and for Flickr,” said Adam Gee, Channel 4's new media commissioner.