Online spending by Hispanics grows
By Erina Lin, Wednesday 11 July 2007 at 22:51 :: General :: #142 :: rss
Eleven percent of total U.S. e-commerce is done by Hispanics, and that percentage is expected to grow, according to the “Hispanic Shoppers Online, 2007” report by Jupiter Research.
The report indicates that this year Hispanic consumers will spend $12.8 billion on online shopping. By 2011, the spending will exceed $21.6 billion, making up 13 percent of total online spending in the United States.
Hispanics are also more likely to do online researche before physically going to a store or making the final purchase, the report indicates.
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