Slovenia's first free daily planned
By Leah McBride Mensching, Friday 13 July 2007 at 21:59 :: General :: #252 :: rss
Austrian publisher Styria Medien is planning the first free daily for Slovenia, one of the few places in the European market that doesn't already have one.
The new paper will be called Zurnal24, and will launch in the capital Ljubljana in the fall, with a circulation of at least 100,000.
One of Styria's previous successes is the free 24Sata in Croatia, which will be used as a model for Zurnal24. 24Stata competes with the free daily Metro, and were Croatia's two most read papers in the first half of 2007, according to Newspaper Innovation.
Styria has published free weeklies in Slovenia, where total paid circulation is 430,000.
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