Newspaper Web sites have one more reason to get into video
By Leah McBride Mensching, Friday 13 July 2007 at 22:00 :: World Digital Media Trends :: #253 :: rss
As Nielsen // Net Ratings has decided to rank a site's popularity based on time spent, rather than page views, tricks to increase page views are out, while tricks to keep users on the same page for longer are in.
And what better way to get a visitor to spend more time in one place than to expand video and podcast use, writes Philip Stone, for Follow the Media.
The Nielsen // Net Ratings change will also alter to the rankings of the most popular U.S. newspaper Web sites. While NYTimes.com will remain on top, with 12.535 million visitors spending an average of just over 27 minutes on the site, making it more than double the time spent on any other newspaper Web site, USAToday, currently in second place, will switch places with washingtonpost.com, now in third.
Stone writes that as the Internet has evolved from “hits” to “page views,” it is now moving on to “time spent.” It's also another chance for newspapers to use “time spent” to their advantage, as they learned to with “page views” and “hits” before.
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