European online marketing will double by 2012
By Erina Lin, Tuesday 17 July 2007 at 00:27 :: World Digital Media Trends :: #260 :: rss
Online market spending in Europe will double from U.S. $9.5 billion in 2006 to $20.2 billion in 2012, according to the “European Online Marketing Tops Eur16 Billion in 2012” study by Forrester Research.
The study covered France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and the United Kingdom.
Though spending on marketing is slow in Europe, half of European companies still set their budgets in 2007 higher than in 2006. In 2012, e-mail, search and display advertising are projected to represent at least 18 percent of the total media budget in Europe.
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