Google Print Ads expands to 225 newspapers
By Erina Lin, Wednesday 18 July 2007 at 22:19 :: Advertising :: #282 :: rss
Google Inc. announced Tuesday it is expanding its Print Ads program that will allow online advertisers to buy print advertisements in 225 U.S. newspapers. The programme is in general release now.
Google launched a limited test for the Print Ads program in November 2006, allowing advertisers to make offers for newspaper advertising inventory online in the same way they buy Web, radio or TV ad space.
“We started with roughly 70 daily newspapers, and now we have 225. Currently the network embodies more than 50 percent of United States daily circulation,” said Spencer Spinnell, head of advertising strategy for Google Print Ads. “With this enhanced publisher network we now believe that we're ready and we've just released the user interface, the platform, to hundreds of thousands of U.S. advertisers who already have an AdWords account.”
Separately, Yahoo! also announced yesterday it has increased its ad sales partnership with U.S. newspaper publishers to 17 chains covering 400 newspapers. This is up from 176 publications when the Yahoo! program began in November.
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