Record number visits to newspaper Web sites in second quarter
By Leah McBride Mensching, Tuesday 24 July 2007 at 00:18 :: World Digital Media Trends :: #306 :: rss
More people have visited newspaper Web sites in the second quarter this year than ever before, according to new information from the Newspaper Association of America.
More than 59 million active Internet users – 37.3 percent of all Internet users – visited newspaper Web sites in the year's second quarter, 7.7 percent higher than the same period last year. Page views are also up, at about 2.7 billion page views per month in the second quarter, compared to 2.5 billion in the same period in 2006.
Compiled by Nielsen//NetRatings for the NAA, the data also found the month of May to break records, with more than 60 million people visiting newspapers online, a 6.7 percent jump from May of last year.
“As the industry continues to expand its digital portfolio, readers are visiting newspaper Web sites in record numbers for in-depth news and information as well as hyper-local information,” John Sturm, president and CEO of the NAA, said in a statement. “These sites continue to adapt to evolving consumer demands, frequently allowing user comments on articles and offering thought-provoking blogs to complement the journalistic excellence that makes newspapers a community's most trusted resource.”
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