“Imagine you are a Welsh-speaking person in Wales and you never open a daily paper in your own language,” Thomas, chairman of the company that will publish the paper, told Guardian Unlimited. “For years we've had Welsh television and radio, but people took it as a law of nature you couldn't have a daily newspaper in Welsh. But we have a new kind of politics now and a daily newspaper is a requirement of political maturity.”

Finances of any newspaper is still an issue, as sales of the Western Mail, which claims to be the national newspaper of Wales in English, are down to under 40,000 last year, from 70,000 copies in the mid-1970s.

“Newspapers are facing a difficult market,” Y Byd's editor, former BBC Wales journalist Aled Price, is quoted in the Guardian article as saying, “but niche publications, and that's what I consider ours will be, are doing well. This is going to be different from anything else on the market.”