AOL acquires behavioral targeting firm TACODA
By Erina Lin, Tuesday 24 July 2007 at 22:50 :: Media Ownership :: #314 :: rss
AOL announced Tuesday it has reached an agreement to acquire TACODA, an online behavioral targeting adverting network. TACODA will operate as a wholly-owned AOL’s subsidiary. This buyout is estimated around $275 million value.
Established in 2001 and based in New York, TACODA has about 1,000 employees. The network provides advanced technology that allows advertisers to have relevant ads and target customers based on tracking online users’ behaviours. TACODA’s technology will enable AOL to extend its targeting capabilities to both advertisers and publishers.
“The acquisition of TACODA will build on our advertising momentum, letting us better serve advertisers by enhancing our ability to precisely target advertisements across an even broader network. We are committed to bringing advertisers and publishers a full range of tools and services, along with the widest reach, and with TACODA we're taking another step toward that goal,” said Ron Grant, AOL President and CEO.
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