Study: Kids love technology, but don’t care how it works
By Erina Lin, Wednesday 25 July 2007 at 22:10 :: Online/Digital Publishing :: #317 :: rss
While children and young adults are immersed in digital media, they may not want to know about the technology behind it, new research conducted by MTV Networks and Microsoft Digital Advertising Solutions has found.
Most kids are not interested in the detailed workings behind the technology itself. They only care about how technology can help communication and bring in entertainment. According to this study, only 20 percent of kids showed any interest in technology.
On average, 59 percent of kids aged 8 to 14 prefer traditional television over the Internet. China is the major exception, where teens reported a preference of online over TV.
In Japan, kids usually do not have computers until they go to college, so the major digital device is mobile phones.
The study also found the number of technology-connected friendships are growing quickly. Children between the ages of 8 and 14 have 11 online and face-to-face friends on average, while young adults aged 14 to 24 have 53 on average, and the numbers are growing quickly.
For the study, MTV and Microsoft interviewed 18,000 kids between age 8 to 14 in 16 countries, including the United Kingdom, Germany, Holland, Italy, Sweden, Denmark, Poland, the United States, Canada, Brazil, Mexico, China, India, Japan, Australia and New Zealand.
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