Wednesday 25 July 2007
Report: Online newspaper audience rising double that of Internet population
By Erina Lin, Wednesday 25 July 2007 at 22:22 :: World Digital Media Trends - Online/Digital Publishing - Publishers’ Associations
Newspapers' online audiences are growing twice as fast as the Internet's general audience, according to research by Nielsen//NetRatings for the Newspaper Association of America.
This new research is being used to support the NAA's new ad campaign, Newspaper: The Multi-Medium. The campaign aims to attract marketers to newspaper Web sites based on the apparent higher earning power and sophistication of newspaper readers compared to average web surfers.



