ABCe: Times up as Guardian and Telegraph drop
By Erina Lin, Thursday 26 July 2007 at 21:32 :: Newspaper Data :: #330 :: rss
Timesonline.co.uk is the only UK national newspaper Web site reporting a significant gain in readers and increased monthly traffic, according to figures released Thursday by ABC Electronic.
The Guardian and Telegraph both posted month-on-month unique users down, while the Sun saw the number of unique users barely up versus the prior month.
The Times overtook the Sun in previous market position, moving into the position as the United Kingdom's second most popular newspaper Web site, according to ABCe numbers. Although unique user numbers dropped to 14.5 million in June from 16.1 in May, a 9.6 percent drop, the Guardian Unlimited is still the most read UK newspaper site.
The Times unique users grew 10.5 percent, from 8.7 million in May to 9.7 in June. The Sun dropped to third place, with an increase of .2 percent to just over 9 million users in June. The Telegraph's site also saw slowing figures, with 7.1 million unique users in June, down from 7.3 million in May.
Due to its £10 million re-launch in March, Times online has been building traffic. Before the redesigned site, the original Times online had attracted 10 million unique users in January 2007.
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