Thursday 26 July 2007
European newspapers join forces in online ad network
By Leah McBride Mensching, Thursday 26 July 2007 at 21:34 :: Advertising
U.K. newspaper publisher DMGT and its subsidiary, Associated Northcliffe Digital, have signed with Tomorrow Focus, a German digital content company, to sell advertising on the Internet across a European advertising network.
The network calls itself Premium Publishers Online, and connects Spain's El Mundo, France's 01net and 01men, Holland's Telegraaf Media Groep, Agora Group and Poland's Gazeta. They will offer advertisers campaigns spanning the continent to reach up to 40.2 million users in eight European countries.






