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Friday 27 July 2007 DoubleClick launches video ad featureBy Erina Lin, Friday 27 July 2007 at 21:38 :: Advertising DoubleClick, the Internet ad serving services developer and provider, launched a new video feature this week, which allows developers to create teaser ads with short flashes of video. Microsoft offers Web-based applicationsBy Erina Lin, Friday 27 July 2007 at 21:36 :: World Digital Media Trends - Competition Microsoft executives said they will response the threat to its software posed by competitors such as Google, who offer Web-based applications to users. They will add some similar online services to its most-famous PC application, such as Office or Excel. AOL remodels Money & Finance siteBy Erina Lin, Friday 27 July 2007 at 21:35 :: Online/Digital Publishing AOL has continued its Web remodeling, this week for its Money & Finance site. With the launch of the new-look site, AOL hopes to engage current users and eventually gain some attention while competing with Yahoo Finance, MSN Money and also Google Finance. Microsoft acquires AdECN, Inc.By Erina Lin, Friday 27 July 2007 at 21:33 :: Media Ownership Microsoft yesterday announced an agreement to acquire AdECN, Inc., a California-based advertising exchange platform firm. Financial terms have not yet been disclosed. |
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