European B2C e-commerce market grows in waves
By Erina Lin, Monday 30 July 2007 at 19:53 :: World Digital Media Trends :: #337 :: rss
European B2C e-commerce sales will grow threefold by 2011 to $407 billion, with a 25 percent annual growth rate over the next four years.
The United Kingdom, Germany and France are currently the market dominants, making up 72 percent of total online sales, according to eMarketer’s new report, European B2C E-Commerce: Spotlight on the UK, Germany and France.
"By 2011, the combined market share of the three major B2C e-commerce markets — the UK, Germany and France — will drop slightly as smaller, second-tier markets provide a new wave of growth," said Jeffrey Grau, eMarketer Senior Analyst. "Further out on the horizon, a third wave of growth will center on Eastern European countries as they begin embracing e-commerce."
Meanwhile, in the rest of Europe, Internet penetration varies by country. According to comScore World Metrix, the Netherlands and Nordic countries are the highest Internet-penetrated in Europe.
"Of course, it must be remembered that in terms of total Internet users, those countries are dwarfed by Germany, the UK, France, Italy and Spain," Grau said.
Comments
No comment.
Post comment