AP will shut down 'asap' service
By Leah McBride Mensching, Monday 30 July 2007 at 20:03 :: General :: #342 :: rss
The Associated Press is closing down its “asap” service in October, saying the multimedia service failed to gain enough traction with newspaper clients, the AP has announced.
The asap service was launched in September 2005 as a way for the AP to target a younger audience, between the ages of 18 and 34, but has evolved into a venue to feature multimedia packages.
The 24 staffers were notified Friday that the service would no longer stand alone, and it is not known whether there will be any layoffs. Although asap Editor Ted Anthony declined to tell Editor and Publisher why the service is being disbanded, he did say part of the reason is to take asap's multimedia approach and weave it within other AP services, E&P stated in an article.
Asap has been a “terrific journalism success,” Kathleen Carroll, executive editor of the news cooperative told AP staff in an internal memo Friday. “Economic success, however, has proved more elusive,” she wrote. Carroll has declined to comment on how much the AP invested in the unit, or how much losses were.
AP spokesman Paul Colford said in an AP article that the service had about 200 newspaper subscribers.




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