Portugal gets sixth free daily
By Leah McBride Mensching, Monday 6 August 2007 at 22:22 :: Competition :: #369 :: rss
The publishing group Controlinveste will launch a new free daily, Global Notícias in September.
Global Notícias will have 24 pages and a circulation of 150,000, available first in Lisbon, by home delivery and in public places, according to Newspaper Innovation.
Controlinveste also owns Diario de Notícias, Jornal de Notícias, 24 Horas and O Jogo
Portugal's other free dailies include Destak (Cofina, 2004), Metro (2005), OJE (2006), Diário Desportivo and Meia Hora (both 2007), according to Newspaper Innovation. Total circulation of free dailies in the country is now more than 550,000. Paid circulation in 2006 was at 620,000. This means the addition of Global Notícias will cause free circulation to pass paid circulation.
“Transferring readers from free to paid, however, has never been shown in the – so far short – history of free daily newspapers,” writes Piet Bakker, Newspaper Innovation's expert on free dailies.
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