New research on free dailies released
By Leah McBride Mensching, Wednesday 15 August 2007 at 23:05 :: Training & Education :: #420 :: rss
Two new resources on free dailies are now available.
One is a study by Ingela Wadbring, “The Role of Free Dailies in a Segregated Society,” and the other is a thesis for the Copenhagen Business School by Marie Bakholdt Andersen and Christoffer Husted Rasmussen, “Det Danske Marked For Gratisaviser” (The Danish Market for Free Newspapers).
Wadbring's study looks into the role of free dailies for readers and Swedish society, according to Piet Bakker, Newspaper Innovation's expert on free dailies.
Andersen's and Rasmussen's thesis is in Danish, but has an English summary, according to Bakker.
PDF downloads of the documents are available at Newspaper Innovation.
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