ClickFacts launches new tools to monitor publishers
By Erina Lin, Monday 27 August 2007 at 22:50 :: Online/Digital Publishing :: #476 :: rss
ClickFacts has launched its new set of tools to help ad networks monitor participating publishers.
The Advertising Networks Verification Suite can continuously check if publishers run prohibited content, are involved in click fraud, forcefully install spyware on visitors’ computers or other “rogue” activities. And, if necessary, the suite can even remove them from the network.
“As advertisers feel more comfortable with what they are buying, they will increase their online spending. By weeding out the questionable content and rogue publishers, advertisers' ROI will inevitably increase,” Michael Caruso, CEO of ClickFacts, is quoted as saying by Media Post.
ClickFacts, a private firm established two years ago in San Francisco, is an auditing software provider for Internet advertising.
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