Italian free daily ad revenues hit €62 million
By Leah McBride Mensching, Friday 31 August 2007 at 21:16 :: Advertising :: #503 :: rss
The four free daily titles in Italy have been found to have a joint advertising revenue of 62 million euro for the first half of 2007, Newspaper Innovation reported Friday.
Metro, Leggo, City and 24 Minuti were the four titles that could be measured by Nielsen//Netratings.
In general, all Italian media saw revenues rise, with the Internet at a 44 percent increase. Top advertising categories include financial services, insurance and media, reported Newspaper Innovation, the Web site dedicated to information on free dailies around the world.
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