Manoim: Newspapers are a 'test case'
By Leah McBride Mensching, Monday 10 September 2007 at 22:36 :: World Digital Media Trends :: #539 :: rss
Although 515 million newspapers are sold globally each day and more people around the world are reading newspapers than ever before, the battle between print and new media have caused print sales in Europe and the United States to drop five percent, newspaper specialist Irwin Manoim told the Flux Trends Review 2007 in Johannesburg Friday.
Although developing countries such as India, China, Bangladesh, Turkey and Korea are seeing the newspaper industry thrive, newspapers are not pushing to be as creative as rivals in other industries, reported BizCommunity, the online media partner for the event.
While the next couple of years will be a litmus test of what will happen to magazines and broadcast media, those changes will effect newspapers first, Manoim said.
“Newspapers are a test case,” he is quoted by BizCommunity as saying. “People may not be reading newspapers, but they are reading news online. Most of the original ideas in online publishing are coming from people outside of media publishing.”
Of the top ten most popular news sites, the majority are not newspapers, Manoim pointed out. The industry needs to take a hard look at the list, and harness new opportunities emerging in digital media to pull them to the top.
“Anti-journalism forums provide an opportunity: blogging (the journalism of amateurs) and citizen journalism (the journalism of accident) are not a threat, but an opportunity for newspapers,” he said, according to BizCommunity.
The most popular news sites, from one to 10, are: Yahoo, MSNBC, CNN, AOL News, Google, The New York Times, BBC, Gannett, IBW radio portal and USA Today, he said.
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