Le Post blurs lines between news, blogs and networking
By Leah McBride Mensching, Tuesday 11 September 2007 at 22:45 :: World Digital Media Trends :: #545 :: rss
France's Le Monde has launched a bold Web 2.0 experiment, LePost.fr, a separate unit from the national daily and its LeMonde.fr Web site.
Le Monde's interactif unit was charged with shaping LePost.fr to differ from other newspaper Web sites, offering a mixed, continuous stream of news from both staff reporters and readers who also contribute to the site, which launched Sunday.
The left side of the site lists a blog-like mix of stories with the most recent posting on top, with a mix of reporters, “authors 'Betty Scoop and 'cecile50' rub shoulders with Agence France Presse,” writes PaidContent UK's Robert Andrews.
The site also departs from the traditional newspaper Web site model by venturing into social networking and blogs territory, allowing users to create personal profiles, join groups, organise information by using tags and choosing to read only certain topics or items by certain authors.
And although AOL News was redesigned this summer to look more like a blog, while USAToday.com, MyTelegraph.co.uk and other news sites have incorporated blogging and reader comments, LePost.fr looks nothing like a newspaper site.
“This way everybody can construct their own media,” Benoit Raphaël, of the Post's editorial operations, told SFN partner site Editorsweblog.org.
Editorsweblog also reported that although Le Monde interactif put up the LePost site, it is a specific product that has no link to the Le Monde newspaper.







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