Google has launched paid listings on mobile searches after one year of testing.

With keyword management integrated with the AdWords interface, advertisers will automatically have listings sent to them on the mobile platform unless they request otherwise.

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The second World Digital Publishing Conference & Expo, organised by the World Association of Newspapers, will be held in Amsterdam on Oct. 17 and 18. The conference will present an overview of the best digital strategies for newspapers, presented by some of the most forward thinking media executives from around the world.

Schibsted Deputy CEO Birger Magnus will be the keynote speaker at the conference, while Leon Levitt, president of Cox Interactive, will also join in a session on digital profit initiatives.

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Unlisted publisher Polskapresse has announced it will launch a new national Polish newspaper in October, Gazeta Prawna reported Thursday.

Newcomer Polskapresse will give market leaders Axel Springer and Agora a run for their money, widening competition in Poland.

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As the number of freesheets in Denmark has increased from two to four, the Mecom newspaper group has been forced to admit profits will fall short of what the company had previously forecasted.

Shares fell to 80p, a 4.8 percent drop in Denmark, the largest of the five northern European countries in which Mecom operates.

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Although it is behind in circulation, London Lite is ahead of rival thelondonpaper on readership, according to a readership survey released Thursday.

London Lite, owned by Associated Newspapers, is read by about 740,000 people each day, while News International's thelondonpaper is behind at 713,000, according to the National Readership Survey.

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Nearly 75 percent of U.S. Internet users watched an average of three hours of online video in July, with Google sites pulling in the most unique video viewers and the most videos watched, comScore announced Thursday.

Of the more than nine billion videos Americans watched online, 2.5 billion, or 27 percent, of those were viewed on Google sites, and 2.4 billion of those were on YouTube.com. Yahoo sites ranked a distant second, with 390 million, or 4.3 percent. Fox Interactive Media had 298 million, 3.3 percent, and Viacom Digital had 281 million, 3.1 percent, according to comScore data.

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