Luxembourg, Slovenia get first free dailies
By Leah McBride Mensching, Friday 21 September 2007 at 22:46 :: Newspaper Data :: #597 :: rss
Austrian publisher Styria Medien will launch Slovenia's first free daily, Zurnal24, Sept. 26, followed by the Oct. 10 launch of Luxembourg first free daily, L'Essentiel.
Zurnal24's launch will increase the number of European countries with free dailies to 30, and will be published first in Ljubljana and Primorska. L'Essentiel is a joint venture between Swiss publisher Tamedia, which publishes 20 Minuten, and the Luxembourg publisher Editpress, which publishes Das Tageblatt, Newspaper Innovation reported Friday.
Styria currently publishes the weekly paper Zurnal in Slovenia and 24Sata in Croatia, a partly free and partly paid newspaper that carries the same design as Zurnal24. The new daily will not be available in country's southeast and northwest until October, while the country's northeast will have to wait until Oct. 24, according to Newspaper Innovation.
L'Essential will be distributed in public transport, at retail chain stores and through companies, with a circulation of 60,000. It will have a staff of 30 people.
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