Thursday 27 September 2007
Yahoo newspaper alliance may offer huge revenue gains
By Leah McBride Mensching, Thursday 27 September 2007 at 22:52 :: Advertising
The Yahoo consortium could give newspapers a boost into positive revenue territory a year earlier than originally expected, Deutsche Bank analyst Paul Ginocchio and his team, David Clark and Matt Chesler, estimate.
Since seven newspaper companies announced an alliance with Yahoo in November 2006, another 17 companies and about 400 newspapers have joined, all of which could see online revenues grow year-on-year by 20 points in the second half of 2008, from 20 percent to 40 percent, the analysts reported, according to Editor & Publisher.



