Spanish media group Promotora de Informaciones SA (Prisa), said Friday it plans to take legal action against United States-based Nielsen Co. for downgrading unique user figures for the Web site of its newspaper, El Pais.

Prisa said in a statement it is calling for an independent audit of Nielsen's “procedures and audience metrics,” according to a Thompson Financial report.

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Entrants have just over two weeks to submit ideas on how to use digital experiments to transform community news in the John S. and James L. Knight Foundation's Knight News Challenge, a contest awarding as much as $5 million for innovative ideas.

Although 2007 is the contest's second year, it is the first for international entries. The deadline is October 15.

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The workforce of the future, journalists ready to go wherever the twists and turns of digital media may take them, are already here. They can be found in the newsroom.

Los Angeles Times Publisher David Hiller plans to mine the newsroom's print side for “a good chunk” of the people to fill some of the 100 spots needed for its latimes.com digital operations, Reuters reporter Steve Gorman wrote in an article Friday.

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Some editions of The West Australian are so heavy that home delivering them is becoming an occupational health and safety hazard.

“Newsagents are not meant to be throwing papers that weigh more than 600g and they're throwing papers weighing 1.2kg,” Rayma Creswell, Australian Newsagents' Federation chief executive, told the Australian, according to an article Thursday.

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The Bath Chronicle's first weekly edition hit newsstands Thursday, the first time the 260-page weekly replaced the daily edition due to falling sales.

The new edition will be out every Thursday, and cost 60 pence.

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The Walt Disney Company's $350 million purchase of Club Penguin signifies a new focus for marketers and media companies to target kids and teens online.

"For marketers trying reach kids and teens on social networking sites, there is a new game in town: virtual worlds," said Debra Aho Williamson, eMarketer senior analyst and author of the new report, Kids and Teens: Virtual Worlds Open New Universe.

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