Monday 1 October 2007

Newspapers can't afford to bother with all readers

Although readers' migration from print to Web is the biggest reason top U.S. newspapers sell about 10 percent fewer copies now than in 2000, much of that decline has been intentional, the International Herald Tribune reported Monday.

“Driven by marketing and delivery costs and pressure from advertisers, many papers have decided certain readers are not worth the expense involved in finding, serving and keeping,” the article stated.

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Belo to spin off newspapers from TV

Belo Corp. announced Monday it will spin off the Dallas Morning News and the rest of its $750 million newspaper operations from the television divisions, which further supports analysts' speculations that it may leave newspapers completely.

The newspaper business would be spun off into a public company, A.H. Belo Corporation, the name taken from its founding newspaper publisher that it abandoned over a decade ago to emphasize its broadcast and multimedia assets, according to a company source, Editor & Publisher reported Monday.

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Evening Standard kiosks include digital screens

The London Evening Standard's new electronic kiosks, launched Monday, will also include electronic screens attached to the vendor kiosks.

The kiosks display news headlines, sales messages from the Standard's new advertising campaign, “Know what London's thinking,” and a new cashless payment system called the Eros card, the Guardian reported.

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Thanh Nien launches English newspaper

A new English newspaper has launched Monday in Vietnam.

Thanh Nien Daily, published by Thanh Nien, aims to reach foreigners living in Vietnam, international organisations in the country and foreign travelers, Nguyen Quant Thong, the paper's deputy editor-in-chief, told Thanh Nien News.

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L.A. Times may launch free daily tab

The Los Angeles Times may launch a free daily tabloid, according to Publisher David Hiller Thursday.

Hiller said at a luncheon in Los Angeles that the new paper would be similar to the Chicago Tribune's tab Redeye, targeted to youths and commuters.

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Online changes TV viewing and navigation

Online video access is impacting the way people watch television and how they search and find recommendations that might go beyond video content, two separate studies have found, MediaPost reported.

NBC Universal's Digital Insights and Innovations team found online viewership of its show NBC Rewind attracted about 5 million unique users in the fourth quarter of 2006, but by May 2007 the show had 10 million uniques and 35 million individual streams of NBC TV show segments.

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IAB: Online ad spending growth 'torrid'

Online ad spending is growing at 26.8 percent, “a torrid pace,” during this year's first half, compared to the same period last year, the Interactive Advertising Bureau's president told a New York conference.

This is the first time spending has hit the $10 billion milestone in the first half of a year, Randall Rothenberg said at a conference last week.

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