Monday 1 October 2007
Newspapers can't afford to bother with all readers
By Leah McBride Mensching, Monday 1 October 2007 at 22:38 :: Newspaper Data
Although readers' migration from print to Web is the biggest reason top U.S. newspapers sell about 10 percent fewer copies now than in 2000, much of that decline has been intentional, the International Herald Tribune reported Monday.
“Driven by marketing and delivery costs and pressure from advertisers, many papers have decided certain readers are not worth the expense involved in finding, serving and keeping,” the article stated.






