Kenya’s NMG launches youth daily
By Erina Lin, Thursday 4 October 2007 at 22:26 :: Young Reader :: #653 :: rss
Kenya’s Nation Media Group (NMG) has added a new title, the Daily Metro, targeting younger readers.
Speaking at the launch ceremony in Nairobi, group chief executive Linus Gitahi said the “easy-read” paper is aimed to cultivate a reading culture among Kenyan youth and those preferring lighter material to read.
The new paper will be devoted to human-interest stories of all forms — including politics and business.
Its retail price is set at Ksh20 (29 US cents), and the paper targets readers in the lower and middle income brackets and provides an advertising platform for small businesses, Nation Media reported.
The paper is the latest addition to NMG, which publishes daily, weekly, fortnightly and monthly newspapers in Kenya, Tanzania and Uganda, in both print and electronic media.
The new paper comes up four months after NMG, the biggest media house in East and Central Africa, launched a daily business newspaper, Business Daily.
The group has four daily newspapers in Kenya now— the Daily Nation, Business Daily, Taifa Leo and Daily Metro. In Tanzania, the company publishes an English daily, Citizen, the Sunday Citizen and also Kiswahili dailies Mwananchi, Mwananchi Jumapili and Mwanaspoti. In Uganda, it owns The Monitor, a daily newspaper published by Monitor Publications Ltd, in which NMG has a controlling shareholding.
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