Study: U.S. users spend more time on mobile
By Erina Lin, Friday 5 October 2007 at 20:57 :: World Digital Media Trends :: #666 :: rss
U.S. users will spend more time accessing mobile content throughout 2011, both in pure-play or traditional media-related, while time spent on online access will grow slower in the next couple of years, according to the study “Consumer End-User Spending on Communications” by Veronis Suhler Stevenson (VSS).
VSS estimates an average U.S. user will spend 56 hours on mobile content in 2011, growing 55 percent from merely one hour in 2001. Of all the time spent on mobile, two-thirds is for pure-play content, including text messaging, and photo downloading. Traditional media-related, while makes up less than one third, keeps on growing steadily and indicates a trend for old media to go digital.
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Speaking of online content, a U.S. user will spend 214 hours online on average per year in 2011, up about 62 percent from 132 hours in 2011. However, the annual growth rate slows down to less than 5 percent since 2005, the report indicated.
By 2011, pure-play online content will still own lion’s share. However, traditional media-related online content, such as ABCNews.com or CNN.com, will beat the pure-play in terms of growth rates, vss.com reported.
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