Younger, richer males watch more online videos in U.S.
By Erina Lin, Friday 12 October 2007 at 22:12 :: World Digital Media Trends :: #691 :: rss
Those watching the most online videos in the United States tend to be younger males, who are also above the average income level, a recent study conducted by the Online Publishers Association found.
The study profiles an average U.S. online video viewer as 39 years-old with an annual income of $59,000, and has equal opportunities for both genders.
Moreover, an average heavy viewer is two years younger, with an average annual income of $61,000, and has a 64 percent possibility of being a man, while a light user is more likely to be a female aged 43, who earns $58,000 per year.
The study also maps out online video categories in terms of frequency and reach. News/current events, and jokes/funny clips are the top two online video categories with highest reach and frequency – both reaching over 80 percent of people and are being viewed more than seven times per month. Travel and full-length movies, however, are the ones with lowest reach and viewed least frequently, with less than 50 percent reach and viewed less than three times.
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