Monday 15 October 2007
Nielsen reorganises online and mobile measurement services
By Erina Lin, Monday 15 October 2007 at 22:29 :: Online/Digital Publishing
The Nielsen Co. Monday announced a reorganisation of its online and mobile measurement services, consolidating its Nielsen//NetRatings division with BuzzMetrics into Nielsen Online, and re-branding the recently-acquired Telephia unit as Nielsen Mobile.
As part of the plan, Itzhak Fisher, former executive chairman of BuzzMetrics, has been named executive chairman of Nielsen Online. Manish Bhatia, executive vice president of Nielsen//NetRatings, was named president of global services and U.S. sales for Nielsen Online,. Jonathan Carson, a co-founder of BuzzMetrics, was named president of Nielsen Online's international organisation.






