Österreich boasts third place in Austria
By Leah McBride Mensching, Tuesday 16 October 2007 at 22:06 :: Circulaton & Distribution :: #705 :: rss
Vienna's free/paid daily Österreich has been around for more than a year, and is proudly announcing its place in Austria's top three newspaper slots, Newspaper Innovation reported Tuesday.
In a special issue handed out during the last IfraExpo, the paper stated it is in third place, not counting free circulation, after Kronen Zeitung and Kleine Zeitung, and before Kurier, Presse and Standard. If free circulation is taken into account, Österreich moves up to second place.
Österreich's subscription is just 12 euro per month for Monday through Saturday home delivery. The weekday print run is 400,000, while 700,000 copies are printed on Sundays. On weekdays, 164,000 copies are sold (half through subscription), while 149,000 are passed out for free, while 500,000 of the Sunday edition are sold, according to the auditing organisation ÖAK, Newspaper Innovation reported.
Sunday's edition counts one million readers, while two million Austrians read the paper at least once a week. About 830,000 read it daily. Kronen Zeitung has questioned Österreich's data, Newspaper Innovation stated.
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