YouTube will not post those videos; however, it plans to use technologies to find unique characteristics in the original clips in order to detect copies posted on YouTube without permission. Media companies then can ask Google to automatically take out every unauthorised posting, or to slap ads on the clips and promote them.

Google has tested the program with some major companies like Walt Disney Co. and Time Warner Inc.

According to the Cincinnati Post, “if successful, the program would reduce the burden currently placed on content owners, which now have to scour YouTube and other video-sharing sites for pirated material so they can request its removal.”