Ad sales at Gannett's publishing unit dropped 5.6 percent, due to a dramatic downturn in real estate listings in Florida and the western United States, the owner of USA Today reported. However, the drop isn't as drastic as was seen by McClatchy Co.'s, because Gannett focuses more on local markets, which are less subject to Internet competition, Bloomberg reported.

Gannett owns 85 daily U.S. daily newspapers and 23 TV stations. Shares of the company gained $1.18, or 2.7 percent, to $44.68 in New York Stock Exchange composite trading, as of 9:43 a.m., Bloomberg reported. Previously this year, the stock has declined 28 percent before today.