Monday 22 October 2007

Irish press could audit online and more frequently

Newspapers and magazines in Ireland record circulation figures monthly, but release those figures just twice a year. Releasing the data more often could mean more lucrative advertising deals, Ireland's Sunday Business Post reported Sunday.

In fact, advertisers could begin asking for these figures more frequently due to the ever-growing number of people using electronic media, and should the Irish media resist, they could be left behind, ABC's Martyn Gates told the Post.

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The Sun launches mobile site

The Sun announced its mobile phone offering to readers Monday, making it the first UK national newspaper to launch a ".mobi" domain name with content to mobile users.

The site, www.thesun.mobi, allows readers to access it over mobile phones or portable devices, and covers a simple version of contents on the Sun's Web site.

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MediaNews looks to young readers to help Web sales

MediaNews Group will create Web sites separate from its 57 dailies in an attempt to reach younger readers and increase the percentage of sales that come from the Web from the current seven percent to 20 percent within the next five years.

MediaNews owns the Denver Post and San Jose Mercury News, among others.

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FCC regulations hinder Tribune deal, stock plummets

Tribune Co. stock on Friday dropped the hardest in five years, after the Los Angeles Times reported that the planned $8 billion purchase by Sam Zell is in peril.

The Federal Communications Commission is considering possible changes in media-ownership regulations, which may cause the Tribune deal to not close on time, the Times stated.

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FT ad revenues, profits up

The Financial Times saw a nine percent bump in ad revenues for the first nine months of the year, while its owner, Pearson Plc, has reported a 20 percent jump in operating profits.

Pearson said it expects to “achieve a strong underlying growth on its key financial measures for the full year,” and currently all of its businesses are trading either in line or ahead of forecasts, Brand Republic reported Monday.

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MySpace, Facebook lose 1 million users each

Both MySpace and Facebook each lost over one million users in September compared with the previous month, according to Nielsen Online.

The unique user for MySpace dropped by nearly three percent to 58.6 million in September versus the 60.3 million in August. That marked the first time since June that MySpace saw unique user figures at less than 60 million.

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Singapore digital projects win $14 million in funding

At least 33 interactive digital media research projects have been given $14 million in funding in the past year in Singapore, The Straits Times reported.

The funding is part of $500 million the government put aside last year to place Singapore in a top position to grow into a hub for interactive digital media (IDM).

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