Monday 22 October 2007
Irish press could audit online and more frequently
By Leah McBride Mensching, Monday 22 October 2007 at 19:39 :: Online/Digital Publishing
Newspapers and magazines in Ireland record circulation figures monthly, but release those figures just twice a year. Releasing the data more often could mean more lucrative advertising deals, Ireland's Sunday Business Post reported Sunday.
In fact, advertisers could begin asking for these figures more frequently due to the ever-growing number of people using electronic media, and should the Irish media resist, they could be left behind, ABC's Martyn Gates told the Post.






