Mint launches Bangalore edition
By Leah McBride Mensching, Tuesday 23 October 2007 at 21:27 :: Newspaper Data :: #744 :: rss
HT Media Ltd. and The Wall Street Journal's joint venture, Mint, is set to launch its third edition in Bangalore in the next month, an expansion that comes within eight months of being launched, Agencyfaqs reported Tuesday.
Mint is the fifth business daily to hit newsstands in India, and the third from media giant HT.
“Within half a year of operations, we have already reached the no. 2 slot in Mumbai and Delhi, and things will only get better from here,” said Rajan Bhalla, Mint's business head, according to Agencyfaqs. “Expect our third edition to come out in the next one month if things fall into place.”
The daily does not adhere to ABC certification, but according to internal audited records, Mint has a daily circulation of 105,000, Bhalla told Agencyfaqs. More than 60 percent of that circulation is in Delhi.
“The third edition will make sure we are the clear No. 2 in the country,” Bhalla said.
Agencyfaqs reported that according to January – June 2007 ABC audited business publication figures, the Business Standard is officially currently the second largest selling business newspaper in India.
Comments
No comment.
Post comment