South Korea leads Asia in online penetration, China with most online users
By Erina Lin, Tuesday 23 October 2007 at 21:29 :: World Digital Media Trends :: #745 :: rss
In Asia, South Korea is the country with highest Internet penetration, beating even Japan, while China has the most monthly unique users but the Internet reach is still very low, according to the “China: Online Overview” report from eMarketer.
South Korea, Australia and New Zealand are the top three countries with Internet penetration over 60 percent, while China and India lag far behind, with the online reach of merely nine and three percent, respectively.
China, however, with its one hundred million population, lead in monthly unique users and average daily users, and is far ahead of Japan, the country with the most advanced online technology and tech-savvy people in the world.
According to eMarketer, online penetration in China will grow at a steady pace and exceed 18 percent by 2011, and its online users will reach 245.5 million by then.
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