Tribune and Gannett to expand Metromix
By Leah McBride Mensching, Monday 29 October 2007 at 21:31 :: Newspaper Data :: #771 :: rss
Gannett Co. Inc. and The Tribune Company announced Monday they will expand the Metromix brand of entertainment Web sites to a network across the United States.
Metromix LLC will launch Metromix.com in the top 30 media markets in the United States, as well as in other key metro areas, a joint release stated.
Terms were not disclosed, but the new entity will be equally owned by the two companies, Editor & Publisher reported.
Metromix, the “one-stop guide to resturants, bars clubs and events,” is currently available in New York, Chicago, Los Angeles and other Tribune markets, E&P reported.
“Gannett and Tribune are a powerful combination of deep local market experience, superior content and national scale,” said Tim Landon, Tribune Interactive president, according to E&P. “With this partnership, we can grow Metromix into a true national brand, adding value for advertisers who want to reach a highly desirable demographic.”
Jack Williams, Gannett's digital president, said the partnership means “we can take the established and successful Metromix brand and deliver it – with full authority – to all the nation's top markets.”




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