“In recent months Google has approached several U.S. and foreign handset manufacturers about the idea of building phones tailored to Google software, with Taiwan’s HTC Corp. and South Korea’s LG Electronics Inc. mentioned in the industry as potential contenders,” The Wall Street Journal added.

The front-running operators in the phone market are T-Mobile in the United States, and Orange and 3 for Europe and the rest of world. Google's general plan is to create a more open mobile operating system, which allows developers to add more applications.

There are some factors in favour of Google’s plan — operators are coming around to selling unlocked phones, and people coming are around to paying for a handset they really want, instead of accepting what they are given. Some are against Google’s plan, however, with many operators trying to reduce the number of operating systems on their handsets, paidContent reported.