The Australian introduces WSJ content
By Erina Lin, Thursday 1 November 2007 at 21:18 :: Editorial Content :: #796 :: rss
The Australian, News Corporation's national newspaper in Australia, will introduce content from the Wall Street Journal, the first deal in a series to bond the leading financial paper closely with the rest of Murdoch's titles.
A branded page of WSJ news will be added to the business section of the Australian from Nov. 1, while selected articles from Dow Jones Newswires and the WSJ will also appear across the paper and its Web site, theaustralian.com.au.
The Australian is the only national broadsheet in the country, and previously had a content syndication agreement with WSJ's competitor the Financial Times, which also publishes in Australia.
Both The Australian and Wall Street Journal have said the deal is independent of the recent acquisition of WSJ publisher Dow Jones by News Corp. However, it can be seen as an example of the potential integration of WSJ content with other News Corporation's titles, MediaGuardian reported.
Dow Jones, mostly controlled by members of the Bancroft family, has agreed to be taken over for $5 billion by News Corp. The deal is set to be completed by the end of this year.
Mr. Murdoch said in a conference last month that he “had plans to expand the WSJ beyond its roots, including using its content with the rest of News Corp's properties,” according to MediaGuardian.
"We have a lot of plans and a lot of ideas that need to be refined," he added. "But I want to improve it in every way: in what it does now in finance to start with, but I also want to add more national and international news."
On the Australian Web site, the paper's editor-in-chief Chris Mitchell said “the WSJ deal marks ‘a new era of business journalism’ for the title and underlines its ‘commitment to world class journalism’.”
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