“The software launch marks DTI's entry into the cross-media content management market dominated by Reading-based Atex,” PrintWeek stated.

MediaPool does not require copies of stories in separate folders or databases that must be changed one at a time. The combined database structure means each story's content is a single object.

“This is more efficient, safer and more streamlined,” Don Oldham, DTI's chief executive, told PrintWeek. “It eliminates the challenges of systems that rely on many interfaces.”