U.S. readers continue to trade print for online
By Leah McBride Mensching, Thursday 8 November 2007 at 22:51 :: Circulaton & Distribution :: #827 :: rss
Circulation slumps across the United States continued throughout the spring and summer, as overall industry sales fell almost 3 percent compared to 2006, The New York Times reported Thursday.
The declines are a sign that readers are increasingly trading in print newspapers for the Internet, where readership is climbing, as well as a strategy many newspapers are undertaking to rid themselves of unprofitable or slightly profitable print circulation, the Audit Bureau of Circulations reported.
Paid circulation increased at only several of the nation's largest papers between April 1 and Sept. 30: USA Today, The Philadelphia Inquirer, The Houston Chronicle and The St. Petersburg Times.
ABC also released numbers produced by Scarborough Reports that show total readers, from print and online, for the first time along with traditional circulation figures. Scarborough reported data for more than 200 newspapers in their home markets.
“For many of those newspapers, this marks the first time such an independent analysis has been done, providing a benchmark for future reports,” The New York Times stated.
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