India Today Group to launch Mail Today in Delhi
By Erina Lin, Tuesday 13 November 2007 at 23:10 :: Newspaper Data :: #848 :: rss
The India Today Group announced the launch of Mail Today, a joint venture with Associated Newspapers (ANL), the publishers of Daily Mail.
Mail Today, expected to hit the Delhi market by the end of this week, is planned to gradually increase editions for a national presence, according to the group.
Due to already fierce competition in the market, India Today and Daily Mail decided to adopt a different look for Mail Today, with a completely different approach towards its packaging and content creation. It is set to target middle class Indians, offering them what the other newspapers haven’t been providing, reported exchange4media.com.
“It was 32 years ago when India Today expanded into TV, radio, music and books. We never got a chance to be among the newspapers. We are now delighted to officially announce the launch of Mail Today in India with the Delhi edition going upfront,” said Aroon Purie, chairman and editor-in-chief of India Today Group.
Purie added that the current newspapers were catering to the mass market, and that there was a need for a paper that was “bold, easy to read, compact and more importantly, one that would take a clear stance.”
Purie pointed out that content for women was uncovered by the existing newspapers, and that Mail Today would have it along with content for young and aspiring professionals.
Bharat Bhushan, Editor of Mail Today, underlined that the content would concentrate on taking a stance.
Regarding the target audience, Bhushan said that they were looking at people who were against unjust activities and who believed in raising their voices for the good of the society.
The paper will have 48 pages, and there are currently no plans for supplements along with the paper, but officials said they might consider it as a future option.
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