Tuesday 13 November 2007
By Erina Lin,
Tuesday 13 November 2007 at 23:11 :: Online/Digital Publishing
Rupert Murdoch Tuesday confirmed his intention to make the Wall Street Journal's Web site free.
He said that substituting the site's subscription revenue for a larger audience will bring in more advertising to the financial news site.
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By Erina Lin,
Tuesday 13 November 2007 at 23:10 :: Newspaper Data
The India Today Group announced the launch of Mail Today, a joint venture with Associated Newspapers (ANL), the publishers of Daily Mail.
Mail Today, expected to hit the Delhi market by the end of this week, is planned to gradually increase editions for a national presence, according to the group.
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By Leah McBride Mensching,
Tuesday 13 November 2007 at 23:06 :: Circulaton & Distribution
The Audit Bureau of Circulations board voted to change the way newspaper circulation is tallied, placing more importance on the metric of total audience, Editor and Publisher reported Tuesday.
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By Leah McBride Mensching,
Tuesday 13 November 2007 at 23:05 :: Advertising
The Seattle online real estate startup Zillow.com will give information on home valuation and neighbourhoods to 282 newspapers in 11 newspaper chains, and in return the newspapers will be able to post classified advertisements on Zillow's site.
Zillow.com's president, Lloyd Frink, is calling the deal a “groundbreaking partnership, the Seattle Post Intelligencer reported Tuesday.
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By Erina Lin,
Tuesday 13 November 2007 at 22:54 :: Training & Education
The Newspaper Association of America has launched a blog targeting newspaper executives, aimed at sparking conversation about the future of industry.
Several industry observers including Deutsche Bank analyst Paul Ginocchio and technology forecaster Paul Saffo were invited to write essays about their vision of the future of newspapers. The blog also invites people to respond.
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By Erina Lin,
Tuesday 13 November 2007 at 22:52 :: Newspaper Data
Global media conglomerate News Corporation posted its operating income of US $1.05 billion (A $1.14 billion), up 23 percent compared to the first quarter last year.
According to the company, double-digit revenue increases came from the filmed entertainment and cable network programming segment, such as a US $61 million (A $65.97 million) improvement at the direct broadcast satellite segment.
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By Erina Lin,
Tuesday 13 November 2007 at 22:44 :: Advertising
Advertising will change more drastically in the next five years than in the previous five decades, according to the IBM Global Services report "The End of Advertising as We Know It."
Half of the 80 IBM executives surveyed agreed such a shift would occur.
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