Others in the top 30 include The San Diego Union-Tribune with 2.2 milion uniques, compared to 1.5 million in September, likely due to the paper's coverage on California wild fires; the new D.C. newspaper Politico; and Azcentral.com, The Arizona Republic's Web site, which had most time spent by users in the top 30.

The custom-made list from Nielsen for Editor & Publisher is as follows:

Top 30 Newspaper Web Sites, October 2007

Brand or Channel - Unique Audience (000) - Time per Person (hh:mm:ss)

NYTimes.com - 17,502 - 0:34:53
USATODAY.com - 9,469 - 0:16:13
washingtonpost.com - 8,681 - 0:17:22
Wall Street Journal Online - 5,867 - 0:14:19
LA Times - 5,812 - 0:09:51

Boston.com - 5,506 - 0:14:17
New York Post - 3,796 - 0:12:36
Chicago Tribune - 3,640 - 0:08:35
SFGate.com/San Francisco Chronicle - 3,609 - 0:11:55
Daily News Online Edition - 3,502 - 0:06:21

The Houston Chronicle - 2,825 - 0:15:36
Atlanta Journal-Constitution - 2,592 - 0:21:27
Newsday - 2,577 - 0:06:49
Chicago Sun-Times - 2,570 - 0:08:18
Village Voice Media - 2,378 - 0:04:23

The San Diego Union-Tribune - 2,292 - 0:13:33
NJ.com - 2,153 - 0:11:22
Azcentral.com - 2,115 - 0:39:16
Seattle Post-Intelligencer - 2,109 - 0:07:21
DallasNews.com - The Dallas Morning News - 2,044 - 0:04:00

The Seattle Times - 1,969 - 0:07:03
International Herald Tribune - 1,899 - 0:02:20
MercuryNews.com - 1,825 - 0:04:44
The Politico - 1,645 - 0:08:59
Sun-Sentinel - 1,597 - 0:07:53

Star Tribune - 1,564 - 0:27:40
MiamiHerald.com - 1,549 - 0:03:05
Philly.com - 1,492 - 0:08:04
The Washington Times - 1,454 - 0:03:04
Baltimore Sun - 1,324 – 0:07:13