Victoria is top in Australia's newspaper readership markets
By Leah McBride Mensching, Thursday 15 November 2007 at 22:05 :: Circulaton & Distribution :: #859 :: rss
Victoria is flourishing when it comes to newspaper readership in Australia, according to the latest circulation and readership data reported by The Age Friday.
For the year up to Sept. 30, the Herald Sun's weekday edition was the only Melbourne-based paper to see a drop in sales, of Australia's top two publishers, News Ltd. and Fairfax Media, which owns The Age.
The Newcastle Herald and Sydney Morning Herald, both published by Fairfax, saw flat sales and a downturn in competitors in New South Wales, while The West Australian was the only major paper to gain sales during the period in Queensland, South Australia and Western Australia, according to The Age.
The Sunday Age saw a nine percent sales increase, making it Australia's fastest-growing newspaper, slightly ahead of the Weekend Australian Financial Review. The Age also saw a two percent rise in weekday circulation for the year, up to 203,500. Saturday editions of the Herald Sun and The Age increased nearly one percent.
The Australian also improved readership and circulation. Chris Mitchell, the paper's editor-in-chief, told The Age he believes the 12 percent readership increase is partly due to the relaunch this year.
“Readership is partly recall and the brand campaign will have helped the Morgan (readership) numbers,” he said.
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