Taiwan Internet marketing set to prosper
By Erina Lin, Friday 16 November 2007 at 22:40 :: World Digital Media Trends :: #866 :: rss
The Internet is growing strongly in Taiwan, according to Charlene Hung, general manager of Yahoo Kimo Taiwan, who underlined that the business potential has not been fully exploited.
According to Hung, there are 12.5 million Internet users in Taiwan, and 80 percent, or 10 million, are frequent users. This is up from merely three million in 1998.
In terms of Taiwanese people ages 15 to 39, 97.8 percent said they watch television, and 74 percent are hooked up to the Internet.
However, Internet penetration is still on a rise while other media have seen their shares decline over the past five years.
"Internet reach is up from 54 percent to 74 percent from 2003 to the second quarter of 2007," said Hung. She contrasted this with TV (down one percent), newspapers (down seven percent), radio (down nine percent), monthly magazines (down six percent) and weekly magazines (down two percent).
Internet also has the biggest share gain in terms of time spent on various media. Internet grew from 21 percent of daily usage in 2003 to 35 percent during the first quarter of 2007. TV, however, shrank from 54 percent to 45 percent and radio dropped by five percent.
"Eighty percent of Taiwanese people aged 15 to 39 use the Internet on a regular basis," added Hung; "but merely 17.3 percent of those over 50 do so."
Hung also pointed out the e-commerce market is estimated to grow at 36 percent in 2008, with that specifically for business-to-consumer (B2C) expected to reach NT$138 billion in 2008 (28 percent year-on-year) and consumer-to-consumer to NT$114 billion (48 percent year-on-year), Asia Media reported.
Comments
No comment.
Post comment